DJI, the world’s leading maker of unmanned aerial vehicles, today announced a reduced price for its Phantom 3 Professional drone.
With immediate effect, the Phantom 3 Professional will sell for US$999, down from US$1,259, with similar price action taken in other markets around the world.
“We are constantly assessing our product range and market conditions to determine the most-appropriate and competitive pricing for consumers,” a DJI spokesman said. “As more consumers advance their aerial photography skills, they are also asking for higher-quality cameras and more professional features on their drones. The price adjustment will enable more people to access our professional-grade aerial technology and open up more creative possibilities.”
The lower price comes around 10 months after drone first went on sale. The Phantom 3 Professional launched in April 2015, with media referring to it as “easily the best drone in the market at this price” and “one of the best ways to get into aerial videography.”
“You won’t find another drone on the market with the Phantom 3 Professional’s full array of capabilities for under $1,000. With this new, lower pricing, DJI is showing its commitment to putting top-quality technology in reach for those looking to buy their first drone or to upgrade from their existing one,” the DJI spokesman said.
The Phantom 3 Professional features dual GPS/GLONASS and onboard sensors for maximum positional awareness, a 4K camera for easy creation of photographs and video and Lightbridge technology to ensure a stable and high-quality video downlink over long distances.
In January, DJI lowered the price on the entry-level Phantom 3 Standard to $499 and on the Phantom 3 Advanced to $799. At that time, DJI also launched the Phantom 3 4K model at $799.