Off the heels of being named one of Fast Company’s Top 10 Most Innovative Companies in Music, Fender has just announced that their digital learning app Fender Play is arriving on additional platforms: iPad (out now) and Android devices. (out March 29). Fender Play was created to solve an ongoing challenge: 90 percent of players who take up guitar will abandon the instrument after one year. The result is a highly sophisticated guitar learning platform and curriculum created with a panel of educational advisors from prestigious music programs (USC and Musicians Institute) Concepts are taught through bite-sized video lessons using songs from popular artists, such as U2, Shawn Mendes, The Rolling Stones, Foo Fighters, Carrie Underwood and more.
“Fender Play is one of the fastest-growing and engaged guitar lesson communities of its kind,” said Ethan Kaplan, General Manager of Fender Digital. “We’re seeing musicians on Fender Play grow their skills right before our eyes, and with expanded access through iPad and Android devices, we’re excited that even more people will have the opportunity to learn or rediscover their passion for guitar through the accessibility and convenience of Fender Play.”
The iPad version, available today, and the Android version, available March 29, 2018, features all of the same lessons as Fender Play on pre-existing platforms, but with upgraded performance and user capabilities. See below for complete details on the enhancement:
- Portrait and Landscape Mode: Portrait allows players to easily access additional lesson material, while landscape enhances video player size for heightened visibility and focus.
- More than video: Chord charts, related lessons and helpful content are easy to access and view with the iPad version’s lesson page.
- Follow your Path: An updated course view helps players easily pick up where they left off, or skip around to other lessons.
In addition to the iPad and Android platforms, Fender Play will soon have ukulele and bass lessons, as well as new R&B and metal genre paths later in 2018. New players can sign up for a free 30-day trial at Play.Fender.com and continue their journey for $9.99 (USD) a month thereafter, or take advantage of a year of unlimited lessons for only $89.99.
More about Fender Play: